With all the Old Spice videos, wouldn’t you think that “The Man Your Man Could Smell Like” promotion would have boosted sales?
Unfortunately for Proctor & Gamble this was not the case according to a recent article from Time.com.
Though the tall, dark and handsome man is nice to look at, mixed messages might have been the issue with these ads. Old Spice’s tagline was “Smell Like a Man, Man” however the ads themselves were consistently directed towards women. If I have learned anything in the marketing world it is “always be consistent” and “know your market.” Directing the ads towards women in the first place was a very interesting concept, however Old Spice did not follow through by having the tagline match this idea. It is as though they wanted to make the product appeal to both men and women but never decided who the end consumer was.
Isaiah Mustafa, the face of Old Spice, has now become the topic of discussions among many. He’s made appearances on a variety of shows such as Good Morning America, The Ellen DeGeneres Show and even The Oprah Winfrey Show. Everyone now refers to him as “The Old Spice Guy” which seems to be just fine with him.
It is hard to develop brand recognition through a catchy advertisement. For example, I could see the same commercial a dozen times and know exactly what happens in it. However, unfortunately for a lot of companies, that doesn’t necessarily mean I know what product is being advertised. Of course the ultimate goal when creating an advertisement is sales. So not only does a company have to create a catchy advertisement and develop brand recognition from this advertisement, they also have to be able to create sales. Proctor & Gamble made it 2/3 of the way but unfortunately for them, that was not enough.
Will the Old Spice Guy stay part of the Old Spice Team? We’ll just have to wait and see.
Thursday, July 22, 2010
Friday, July 16, 2010
The World is Shaking!!!
I woke up this morning to find out that another earthquake had occurred where I was for the fourth time this YEAR!!! Now as you already know, I am originally from Pennsylvania and currently reside in the Baltimore/DC area - obviously I am not used to earthquakes effecting my every day life....EVER! I’ve always read about them in the news but that is about as close as I have ever come to dealing with them personally. Apparently mother nature decided that 2010 would be the year of earthquakes for me.
My first earthquake experience of 2010 was probably the one that shook me up the most (although not literally). Back on February 26th, I was one of 26 students from the Loyola MBA program along with 2 professors, who flew from BWI airport to head to Chile for a 10 study abroad trip. We had a small layover in Dallas but eventually we were in the air and on our way to Chile (5 days in Santiago and 3 days in Viña del Mar). We had spent a whole semester learning everything there was to know about Chile - the history, culture, politics, weather, you name it! We had site visits planned at various companies (ie: Johnson & Johnson, GM, Codelco, Undurraga, etc) throughout the 10 days. As a group, we could not be any more excited to be going on this trip. Mid-way through our flight (we were over Ecuador) we heard the pilot come on to talk to us. He told us that there was a “substantial earthquake” and that we were being rerouted to Miami. After spending 30+ hours in airports, on planes, in more airports and on more planes, we finally made it back to Baltimore without ever seeing Chile.
Now obviously this situation could have been a lot worse. If we had landed 3 hours earlier or the earthquake had waited 3 more hours to occur it would have been a disaster. We all just sat in the airports (in between our many flights home) and watched the footage being shown on TV. It was unbelievable. As devastated as we all were to not be sitting in Chile, we were all very grateful for being home and safe. We were all very lucky.
About a month later I went on a short vacation to Los Angeles, California with a friend. I had joked with him about the possibility of there being an earthquake while we were there - he thought I was nuts. Lo and behold, on our fourth day there Mexico gets hit with a 7.2 earthquake and we felt it while we were sitting outside for lunch in Laguna Beach. This was the first time I had ever experienced an earthquake first hand. It was very strange and at first I honestly didn’t realize what was going on until I heard someone say “it’s an earthquake”. For anyone that has never experienced an earthquake before - to me it felt like I was on a carnival ride. It was a very weird sensation but kind of neat all at the same time (of course I was lucky and in an area where there was no damage so I was able to “enjoy” it as opposed to panic.) Can one really “enjoy” an earthquake?
Less than a month ago I felt another earthquake...while at work...in Maryland. (This was a result of the 5.0 earthquake that hit Canada - yes we felt it down here.) I was sitting at my desk and all of a sudden I felt my chair move. The funny thing is I didn’t really think too much of it because I tend to move around a lot during the day and my chair is on wheels. Then all of a sudden my desk started to shake and I paused. Eventually everything stopped shaking and very confused I turn to my boss and say “was that an earthquake?” Again, keep in mind that this is Maryland we’re talking about! Earthquakes do not occur here! Or so I thought.
This morning at 5:04 am a 3.6 magnitude earthquake hit Rockville, MD. Apparently my neighbors felt it - I personally slept through it. Either way, I am in shock at how many earthquakes have been occurring around me this year. Apparently my friends all find this amusing too since I have been mentioned in many Facebook status updates today. Apparently I now go hand-in-hand with earthquakes.
I personally hope that I don’t have to deal with any more earthquakes this year - or if I do, I keep getting as lucky as I have been. It is very strange though to have gone so long in my life without ever experiencing once and then all of a sudden, 4 within 6 months. That always seems to be the way though, right?
My first earthquake experience of 2010 was probably the one that shook me up the most (although not literally). Back on February 26th, I was one of 26 students from the Loyola MBA program along with 2 professors, who flew from BWI airport to head to Chile for a 10 study abroad trip. We had a small layover in Dallas but eventually we were in the air and on our way to Chile (5 days in Santiago and 3 days in Viña del Mar). We had spent a whole semester learning everything there was to know about Chile - the history, culture, politics, weather, you name it! We had site visits planned at various companies (ie: Johnson & Johnson, GM, Codelco, Undurraga, etc) throughout the 10 days. As a group, we could not be any more excited to be going on this trip. Mid-way through our flight (we were over Ecuador) we heard the pilot come on to talk to us. He told us that there was a “substantial earthquake” and that we were being rerouted to Miami. After spending 30+ hours in airports, on planes, in more airports and on more planes, we finally made it back to Baltimore without ever seeing Chile.
Now obviously this situation could have been a lot worse. If we had landed 3 hours earlier or the earthquake had waited 3 more hours to occur it would have been a disaster. We all just sat in the airports (in between our many flights home) and watched the footage being shown on TV. It was unbelievable. As devastated as we all were to not be sitting in Chile, we were all very grateful for being home and safe. We were all very lucky.
About a month later I went on a short vacation to Los Angeles, California with a friend. I had joked with him about the possibility of there being an earthquake while we were there - he thought I was nuts. Lo and behold, on our fourth day there Mexico gets hit with a 7.2 earthquake and we felt it while we were sitting outside for lunch in Laguna Beach. This was the first time I had ever experienced an earthquake first hand. It was very strange and at first I honestly didn’t realize what was going on until I heard someone say “it’s an earthquake”. For anyone that has never experienced an earthquake before - to me it felt like I was on a carnival ride. It was a very weird sensation but kind of neat all at the same time (of course I was lucky and in an area where there was no damage so I was able to “enjoy” it as opposed to panic.) Can one really “enjoy” an earthquake?
Less than a month ago I felt another earthquake...while at work...in Maryland. (This was a result of the 5.0 earthquake that hit Canada - yes we felt it down here.) I was sitting at my desk and all of a sudden I felt my chair move. The funny thing is I didn’t really think too much of it because I tend to move around a lot during the day and my chair is on wheels. Then all of a sudden my desk started to shake and I paused. Eventually everything stopped shaking and very confused I turn to my boss and say “was that an earthquake?” Again, keep in mind that this is Maryland we’re talking about! Earthquakes do not occur here! Or so I thought.
This morning at 5:04 am a 3.6 magnitude earthquake hit Rockville, MD. Apparently my neighbors felt it - I personally slept through it. Either way, I am in shock at how many earthquakes have been occurring around me this year. Apparently my friends all find this amusing too since I have been mentioned in many Facebook status updates today. Apparently I now go hand-in-hand with earthquakes.
I personally hope that I don’t have to deal with any more earthquakes this year - or if I do, I keep getting as lucky as I have been. It is very strange though to have gone so long in my life without ever experiencing once and then all of a sudden, 4 within 6 months. That always seems to be the way though, right?
Thursday, July 15, 2010
Let's Start at the Beginning...
I am a very lucky person. I have a great family that I am very close to, I have some of the best friends a person could ask for and I just recently celebrated the success of finishing my MBA at a top ranked school. Life should be great, right? Unfortunately for me, and my energizer bunny ways, I need more. After spending the last 3 years in grad school part time while also working full time, I am finally able to sit back and relax - but that is not my style. I’m ready for my next adventure. I’m ready for something new. Something different.
Almost immediately after graduating from college I moved to the Baltimore/DC area. I didn’t know anyone. In college my friends used to always make fun of me for the fact that they couldn’t walk anywhere on campus, with me by their side, without me running into someone I knew. I’m a social person. I always have been. I like being surrounded by people and always having someone to stay up late watching a movie with me or even someone to just go grab lunch with. I moved to Maryland and went into shock. I thought making new friends would be easy. It always has been in the past, why would it be any different now? Making friends is hard in the “real world” and working in an office with 10 people, 8 of whom are married and have children, does not make it any easier.
After spending four years making a life for myself in this area why would I want to start over again? Am I nuts? Probably. Am I nervous? Most definitely. Am I excited? You betcha! I am almost always a nervous wreck just before a big decision I have made officially goes into effect (ie: going away to college, studying abroad for a semester, moving away from my friends and family in PA, starting grad school, etc) but having lived through all of these experiences I know that I always end up usually better for it in the end.
I am a different person than I was four years ago, moving away from the home I have always known. Though no one would ever use the word “shy” to describe me, I am going to say that the 2006, new to Maryland,version of myself was shy. I barely knew anyone and I had a hard time adjusting at first. Now however, the thought of moving and getting out and meeting new people all over again excites me to no end!
I have picked up a couple of hobbies here that are unfortunately/fortunately limiting my search in potential new cities. Being from the Philadelphia area my whole life I can’t imagine living anywhere that doesn’t have four seasons. I love being able to cuddle up in a big sweater in the winter just as much as I love being able to wear a sundress in the summer. There are obviously some things I hate about winter and summer but there is nothing I could ever hate about spring and fall (except for maybe the rain). I’m pretty sure I could write an entire blog about the four seasons...but who would read that?
I just recently picked up snowboarding this past winter so now I’m adding the “must have ski slopes near by” to my “must have” list. Throughout the past couple of years, I have become a BIG fan of social kickball leagues and when I think of a potential city to move to that is one of the first things I google in that city. (I have since learned they pretty much exist everywhere.) For those of you that don’t play - go find one and join now! It is SO much fun and I have met lots of amazing people in these leagues. Besides, who doesn’t want to play a sport made for kids in elementary school after a long day at the office?
But back to my “must have” list....I just recently have gotten into photography so of course I need to move somewhere that will help me look like I’m a real photographer (ie pretty scenery). Although, I’m pretty sure this could easily coincide with the four seasons so this shouldn’t be an issue (unlike the ski slopes). I also really enjoy reading and have formed a book club with a couple of my close girlfriends in the area. I would definitely need to reinvent the wheel on this one wherever I go.
As you can see, I unfortunately have a long road ahead of me before I figure out what is in store for me next...which is why I started this blog! The current plan is to check in AT LEAST once a week - maybe more depending on my “free time” and what’s going on in the world. For the most part, my postings will probably be pretty random but I will definitely keep you all informed of my progress along the way as well. Thanks for reading and here’s to new adventures....this is just the beginning! :)
Almost immediately after graduating from college I moved to the Baltimore/DC area. I didn’t know anyone. In college my friends used to always make fun of me for the fact that they couldn’t walk anywhere on campus, with me by their side, without me running into someone I knew. I’m a social person. I always have been. I like being surrounded by people and always having someone to stay up late watching a movie with me or even someone to just go grab lunch with. I moved to Maryland and went into shock. I thought making new friends would be easy. It always has been in the past, why would it be any different now? Making friends is hard in the “real world” and working in an office with 10 people, 8 of whom are married and have children, does not make it any easier.
After spending four years making a life for myself in this area why would I want to start over again? Am I nuts? Probably. Am I nervous? Most definitely. Am I excited? You betcha! I am almost always a nervous wreck just before a big decision I have made officially goes into effect (ie: going away to college, studying abroad for a semester, moving away from my friends and family in PA, starting grad school, etc) but having lived through all of these experiences I know that I always end up usually better for it in the end.
I am a different person than I was four years ago, moving away from the home I have always known. Though no one would ever use the word “shy” to describe me, I am going to say that the 2006, new to Maryland,version of myself was shy. I barely knew anyone and I had a hard time adjusting at first. Now however, the thought of moving and getting out and meeting new people all over again excites me to no end!
I have picked up a couple of hobbies here that are unfortunately/fortunately limiting my search in potential new cities. Being from the Philadelphia area my whole life I can’t imagine living anywhere that doesn’t have four seasons. I love being able to cuddle up in a big sweater in the winter just as much as I love being able to wear a sundress in the summer. There are obviously some things I hate about winter and summer but there is nothing I could ever hate about spring and fall (except for maybe the rain). I’m pretty sure I could write an entire blog about the four seasons...but who would read that?
I just recently picked up snowboarding this past winter so now I’m adding the “must have ski slopes near by” to my “must have” list. Throughout the past couple of years, I have become a BIG fan of social kickball leagues and when I think of a potential city to move to that is one of the first things I google in that city. (I have since learned they pretty much exist everywhere.) For those of you that don’t play - go find one and join now! It is SO much fun and I have met lots of amazing people in these leagues. Besides, who doesn’t want to play a sport made for kids in elementary school after a long day at the office?
But back to my “must have” list....I just recently have gotten into photography so of course I need to move somewhere that will help me look like I’m a real photographer (ie pretty scenery). Although, I’m pretty sure this could easily coincide with the four seasons so this shouldn’t be an issue (unlike the ski slopes). I also really enjoy reading and have formed a book club with a couple of my close girlfriends in the area. I would definitely need to reinvent the wheel on this one wherever I go.
As you can see, I unfortunately have a long road ahead of me before I figure out what is in store for me next...which is why I started this blog! The current plan is to check in AT LEAST once a week - maybe more depending on my “free time” and what’s going on in the world. For the most part, my postings will probably be pretty random but I will definitely keep you all informed of my progress along the way as well. Thanks for reading and here’s to new adventures....this is just the beginning! :)
Subscribe to:
Posts (Atom)